Home services & roofing
A roofing marketing agency should be accountable for more than leads. I look at answer rates, response time, estimate follow-up, sold jobs, and margin before recommending more spend.
ROOFING MARKETING, FROM CALL TO CLOSED JOB
A roofing contractor can buy traffic and still lose the job when calls go unanswered or estimates go quiet. I connect local search, paid media, direct mail, video, CRM follow-up, and the sales team around one result: profitable sold work. The free audit below shows where to look first.
01 / FREE · FIVE-POINT SELF-AUDIT
Five checks that tell you whether lead spend is turning into sold work. Use the last 30 days, not a guess.
THE GROWTH PROGRAM
FROM FIRST TOUCH TO A DECISION
01 / ATTRACT
Owner-facing video and direct mail around missed calls, unsold estimates, and the true cost of a booked job.
02 / EDUCATE
A short walkthrough of the call-to-estimate pipeline, with an example follow-up sequence and the revenue leak scorecard.
03 / CONVERT
Review the last 30 days of calls and estimates with the owner and sales lead; scope a paid diagnostic around the largest leak.
THE INDUSTRY PLAYBOOK / A 60-SECOND VIEW
01 / 03
A CALL ENTERS.
A quick view of the operating path. The self-audit above lets you check it against your own records.
FIND THE REAL BOTTLENECK →A CLEAR PATH FROM QUESTION TO OWNERSHIP
01 / FREE SELF-AUDIT
The Roofing Revenue Leak Audit gives you five checks against your own records. Take the first corrective action immediately.
You leave with a scored checklist and a copyable action plan. No email required.
RUN THE AUDIT →02 / FIXED-SCOPE PAID DIAGNOSTIC
Call-to-Close Diagnostic: inspect calls, estimate follow-up, source tracking, and the sold-job handoff.
Deliverables: a baseline of the current funnel, the three largest verified leaks, an owner-by-owner handoff map, and a prioritized 90-day action plan.
We agree the data access, sample, fixed fee, and delivery date in writing before starting. Target delivery: 10 business days after access is complete.
SCOPE THE DIAGNOSTIC →03 / 90-DAY FRACTIONAL CMO MANDATE
One senior operator leads the roadmap across positioning, media, creative, CRM, sales follow-up, automation, and reporting.
Weekly execution review. Monthly revenue scorecard. Named owners, prioritized experiments, and decisions tied to pipeline and margin.
From $5,000/month. Media spend, production, and software are separate.
DISCUSS THE MANDATE →THE SCOREBOARD
Track inquiries, qualified opportunities, estimates, sold jobs, gross margin where available, repeat work, and cost by channel. Use dedicated numbers and campaign codes for offline media where practical.
Start with a growth diagnostic of your channels, sales process, customer data, and revenue opportunities.
TALK STRATEGY →ROOFING & HOME SERVICES BLOG