01 / FREE TOOL
START WITH CLARITY.
Revenue Leak Scorecard: model roofing inquiries, response, close rate, and sold-job value.
USE THE SCORECARD →
Home services & roofing
Roofing leads are expensive enough without losing them between the call and the estimate. I look at answer rates, response time, quote follow-up, and sold jobs before recommending more spend.
THE GROWTH PROGRAM
WHAT WE BUILD.
01
Local positioning, Google Business Profile, SEO, and AI search visibility
02
Paid search, social, streaming video, neighborhood direct mail, and remarketing
03
Call handling, lead routing, estimate follow-up, and unsold-quote reactivation
04
Review generation, maintenance plans, referrals, and repeat work
FROM FIRST TOUCH TO A DECISION
THE BUYER JOURNEY.
01 / ATTRACT
Owner-facing video and direct mail around missed calls, unsold estimates, and the true cost of a booked job.
02 / EDUCATE
A short walkthrough of the call-to-estimate pipeline, with an example follow-up sequence and the revenue leak scorecard.
03 / CONVERT
Review the last 30 days of calls and estimates with the owner and sales lead; scope a paid diagnostic around the largest leak.
THE OFFER LADDER
02 / PAID DIAGNOSTIC
FIND THE LEAK.
Call-to-Close Diagnostic: inspect calls, estimate follow-up, source tracking, and the sold-job handoff.
DISCUSS THE SCOPE →03 / CORE ENGAGEMENT
FRACTIONAL CMO.
Senior growth leadership and revenue systems from $5,000/month. Media, production, and software are scoped separately.
First month: baseline, ownership map, and prioritized fixes.
THE SCOREBOARD
MEASURE WHAT MATTERS.
Track inquiries, qualified opportunities, estimates, sold jobs, gross margin where available, repeat work, and cost by channel. Use dedicated numbers and campaign codes for offline media where practical.
LET'S FIND THE LEAK.
Start with a growth diagnostic of your channels, sales process, customer data, and revenue opportunities.
TALK STRATEGY →