Fractional AI & Growth Strategist
I BUILDSYSTEMSTHAT SCALE.
Less headcount. More output. I plug into your org as a fractional operator — building AI systems, growth engines, and SEO infrastructure that compound while your team stays lean. I also build the teams, SOPs, and workflows that remove bottlenecks so execution doesn't depend on you.
Agentic Systems
I design AI agents and copilot tooling that plan, act, and make decisions autonomously — wired into your marketing, ops, and CRM stack via MCP integrations.
Growth Engineering
Full-funnel, omni-channel execution from landing page to booked call. Lifecycle automation, CRO, paid media, tracking instrumentation, and playbooks your team can actually run.
Programmatic Scale
SEO architecture that generates thousands of targeted pages, schema-engineered for AI and search engines, indexed and attributed properly from day one.
Ops & Team Building
I hire, structure, and document — building the SOPs, workflows, and team operating systems that unblock execution and reduce founder dependency.
Organic · Paid · Email · SMS · SEO · CRM · Web · AI — every channel, one operator
AI & Agentics
- —Agentic workflow architecture
- —LLM orchestration & prompting
- —MCP integration & endpoint design
- —Agent-ready knowledgebase engineering
- —AI crawler readiness (llms.txt)
- —LLM discoverability & entity clarity
- —Copilot & co-worker system design
- —Autonomous task routing & decision logic
Go-to-Market & Growth
- —Full-funnel growth system architecture
- —Conversion rate optimization (CRO)
- —Lifecycle marketing automation
- —Lead capture → nurture → booking flows
- —Segmentation, drip logic & trigger rules
- —Marketing operations as a system
- —Repeatable playbooks & execution docs
- —Cross-functional strategy translation
Programmatic SEO
- —Keyword × city/service matrix architecture
- —10K–50K+ page generation systems
- —Title/meta frameworks & topical clustering
- —Schema engineering (LocalBusiness, FAQ, HowTo…)
- —Indexation & crawl management
- —Internal linking strategy
- —Thin-content remediation
- —Technical SEO audit & remediation
Paid Media & Attribution
- —Google Ads (MCC-level management)
- —GA4 / gtag / GTM implementation & refactors
- —Conversion tracking (form + phone click)
- —Tracking governance & script hygiene
- —Attribution readiness & measurement discipline
Web & Product Engineering
- —Next.js (App Router, ISR, server routes)
- —API-first marketing site architecture
- —Resend-based transactional email flows
- —Performance & build-scale optimization
- —Vercel / Cloudflare deployment
- —Shopify Liquid SEO engineering
- —Security patching & dependency discipline
- —Accessibility (ARIA/labeling)
CRM & Integrations
- —GoHighLevel (GHL) webhook pipelines
- —Calendar/booking redirect engineering
- —Lead routing & enrichment
- —Anti-spam & form validation systems
- —Structured data capture for sales handoff
Email, SMS & Lifecycle
- —Welcome, nurture & win-back flow architecture
- —Drip logic, segmentation & trigger rules
- —List building & dynamic targeting
- —Deliverability & compliance (CAN-SPAM, TCPA)
- —Transactional email infrastructure (Resend)
- —SMS campaign & opt-in flow design
Content & Brand Strategy
- —Direct response copywriting & scripting
- —10-video DR scripting systems
- —Brand identity & style guide development
- —Facebook/organic social content strategy
- —Thought leadership & authority content
- —Offer development & messaging frameworks
Teams, SOPs & Operations
- —Marketing team hiring & structure design
- —SOP authoring & process documentation
- —Bottleneck identification & removal
- —Role definition & delegation frameworks
- —Cross-functional workflow design
- —Founder dependency reduction
- —Execution handoff & team enablement
Deployed 995 location-specific pages for a specialized container pool company, capturing high-intent nationwide searches in an untapped market.
Expanded local visibility for a restaurant group with geo-targeted community landing pages in a highly competitive market.
Created 79 service and location pages for a dental practice ranking for high-value procedure terms and local queries.
All metrics exclude branded searches — real organic discovery. December 2025 multi-client study across 11 industries.
“Luck and talent
favor the consistent.”
Systems Mindset
I build repeatable machines — SEO engines, automation flows, agent knowledge systems — not one-off campaigns. Everything I ship is designed to compound.
Speed to Production
Complete scaffolds and end-to-end implementations across multiple brands, shipped fast. I close the gap between strategy and live.
Documentation as Leverage
Strong written strategy artifacts, SOPs, and handoff guides that reduce founder dependency and let your team execute without me in every loop.
Lesser Media (LSR)
Founder & CEO
2022 — Present
Spring Hill, FL
Founded and operate a digital marketing agency serving 40+ clients across 10+ verticals — delivering full-funnel, omni-channel marketing execution spanning SEO, paid media, web development, email/SMS automation, and CRM systems, alongside agentic AI tooling and copilot infrastructure that enables teams to move autonomously toward goals.
- Architected MCP-based tooling endpoints that operationalize marketing and technical knowledge retrieval at runtime
- Designed agent-ready knowledgebases (structured, versioned) for reuse across agentic workflows
- Engineered LLM-discoverability infrastructure including llms.txt protocols, AI crawler directives, and schema/entity clarity for citation accuracy
- Built co-worker and copilot systems enabling autonomous planning, contextual decision-making, and multi-step execution
- Built programmatic SEO systems generating 10K–100K+ pages per client (keyword × location matrices, schema, indexation management) — 250K+ pages deployed in the last year across all clients
- Engineered a 24-provider, ~10,100-location page Next.js 15 static export for Promise Pharmacy deployed on Cloudflare via reverse proxy
- Manage MCC-level Google Ads accounts across multiple verticals with full conversion tracking instrumentation
- Delivered GoHighLevel CRM integrations, lifecycle automation flows, and lead qualification systems
- Produced 10-video direct response scripting systems, Facebook organic content strategies, and full brand style guides for clients
- Built OOPSEO strategy documents, GBP optimization programs, and full-funnel advertising strategies across medical and e-commerce clients
Bridge Point Business & Real Estate Advisors
Chief Marketing Officer
2024
Spring Hill, FL · Hybrid
Served as fractional CMO for a commercial real estate and business advisory firm, leading full marketing strategy, brand positioning, and demand generation.
Denago EV
Chief Marketing Officer
2023 — 2024
St. Petersburg, FL · On-site
Led marketing operations for an electric vehicle manufacturer — overseeing brand, product marketing, and go-to-market strategy across dealer and direct channels.
SUNCOAST CPA GROUP
Marketing Director
2020 — 2023
Spring Hill, FL
Directed marketing strategy and execution for a professional services CPA firm across SEO, paid media, and client acquisition.
Family Fitness Centers
Chief Strategy Officer
2021 — 2022
New Port Richey, FL
Led organizational strategy for a regional fitness center chain, aligning marketing, operations, and growth initiatives.
Rebirth Media Technologies
Founder & CEO
2019 — 2020
Tampa / St. Petersburg, FL
Founded and operated a digital media and technology company serving clients across the Tampa Bay area.
Pure Silver Creative
Marketing Director
2017 — 2019
Tampa / St. Petersburg, FL
Led digital marketing strategy for a creative agency — owning SEO, PPC, email, landing page development, and content strategy across client accounts.
- Mapped brands' services and products to high-volume search queries, building keyword-targeted ad campaigns paired with purpose-built landing pages
- Implemented autoresponders, drip campaigns, and funnel conversion systems across client accounts
- Managed email marketing programs including list building with dynamic segmentation and targeting
Zaniboni Lighting
Marketing Specialist
2015 — 2017
Florida
First marketing role — built foundational skills in content production, web strategy, and email marketing for a specialty lighting manufacturer.
- Doubled website traffic within one year through email marketing campaigns
- Revamped website graphical content and design; shot and edited product videos and photography
- Produced nearly 2,000 individual pieces of content to support the product catalog
Ready to move fast