MARKETING SHOULD LEAD TO REVENUE.
FIND THE LEAK.FIX THE SYSTEM.
I lead marketing and build the CRM, follow-up, and measurement systems that turn more calls, quotes, and existing customers into sales.
Five minutes. Practical next steps. No email required.
11+ years in marketing · 200+ clients served
THE GROWTH OPERATING SYSTEM
STOP BUYING CHANNELS.
START BUILDING REVENUE.
The work connects demand, creative, sales response, CRM, and customer value. Every campaign has a job. Every handoff has an owner. Every review asks what changed in the business.
CMO Leadership
I set the growth plan, guide budgets and teams, and lead execution across acquisition, conversion, retention, and customer value.
Full-Funnel Marketing
Organic and paid search, social, streaming video, print and direct mail, creative, email, SMS, web conversion, and lifecycle programs connected to sales follow-up.
Revenue Visibility
Database management, campaign tagging, CRM stages, call and form tracking, and reporting that connects spend to qualified pipeline and closed revenue where data allows.
Agentic Systems
I connect CRM, data, and responsible agentic automation to accelerate follow-up, reactivate customers, reduce manual work, and make the growth plan executable.
EXPLORE THE SYSTEMS →Strategy · Brand · Organic · Paid · SEO & AI Search · Streaming Video · Print & Direct Mail · Email & SMS · Web & CRO · CRM & Database · Agentic Automation · Attribution — one accountable operator
THE SIGNAL PATH
FOLLOW THE MONEY.
FIX THE HANDOFFS.
UTMs are one piece. The real picture connects campaign spend to conversations, opportunities, sales, and what customers buy again.
SPEND
Every campaign has a source.
INQUIRY
Calls, forms, and replies enter one system.
PIPELINE
Your team knows what needs a response.
SALE
The CRM records what actually closed.
VALUE
Repeat purchases change the math.
Measured where the data supports it. Unknown contribution stays visible.
CREATIVE / CHANNELS / EXECUTIONBUILT FOR YOUR BUSINESS MODEL
THE RIGHT PLAY FOR THE RIGHT MARKET.
A roofing company, distributor, manufacturer, and clinic do not share the same buying cycle. The growth plan starts with how your customers actually buy.
A single operator across acquisition, attribution, CRM, creative, and the sales handoff. See how the pieces connect before buying another channel.
DISCUSS YOUR GROWTH PLAN →Deployed 995 location-specific pages for a specialized container pool company, capturing high-intent nationwide searches in an untapped market.
Expanded local visibility for a restaurant group with geo-targeted community landing pages in a highly competitive market.
Created 79 service and location pages for a dental practice ranking for high-value procedure terms and local queries.
All metrics exclude branded searches — real organic discovery. December 2025 multi-client study across 11 industries.
THE PATH FROM QUESTION TO GROWTH
GET CLARITY. THEN GET MOVING.
01 / FREE · FIVE MINUTES
SPOT THE GAP.
Choose your industry and run a practical self-audit against your own records.
02 / PAID · SCOPED FIRST
FIND THE CAUSE.
Review one agreed data sample, verify the three largest leaks, map handoff owners, and leave with a 90-day plan. Fixed scope and fee before work.
03 / FROM $5K PER MONTH
OWN THE FIX.
A 90-day mandate with weekly execution reviews and a monthly revenue scorecard across media, creative, CRM, sales follow-up, and systems.
“Luck and talent
favor the consistent.”
Systems Mindset
I build repeatable machines — SEO engines, automation flows, agent knowledge systems — not one-off campaigns. Everything I ship is designed to compound.
Speed to Production
Complete scaffolds and end-to-end implementations across multiple brands, shipped fast. I close the gap between strategy and live.
Documentation as Leverage
Strong written strategy artifacts, SOPs, and handoff guides that reduce founder dependency and let your team execute without me in every loop.
Heroship
Chief Systems Architect
Present
Lead systems architecture at Heroship, connecting technical design with the operating workflows that teams depend on.
Deus X Defense
Senior Agentic Engineer
Present
Engineer agentic systems at Deus X Defense, with a focus on practical automation and reliable execution.
Lesser Media (LSR)
Founder & CEO
2022 — Present
Spring Hill, FL
Founded and operate a digital marketing agency serving 40+ clients across 10+ verticals — delivering full-funnel, omni-channel marketing execution spanning SEO, paid media, web development, email/SMS automation, and CRM systems, alongside agentic AI tooling and copilot infrastructure that enables teams to move autonomously toward goals.
- Architected MCP-based tooling endpoints that operationalize marketing and technical knowledge retrieval at runtime
- Designed agent-ready knowledgebases (structured, versioned) for reuse across agentic workflows
- Engineered LLM-discoverability infrastructure including llms.txt protocols, AI crawler directives, and schema/entity clarity for citation accuracy
- Built co-worker and copilot systems enabling autonomous planning, contextual decision-making, and multi-step execution
- Built programmatic SEO systems generating 10K–100K+ pages per client (keyword × location matrices, schema, indexation management) — 250K+ pages deployed in the last year across all clients
- Engineered a 24-provider, ~10,100-location page Next.js 15 static export for Promise Pharmacy deployed on Cloudflare via reverse proxy
- Manage MCC-level Google Ads accounts across multiple verticals with full conversion tracking instrumentation
- Delivered GoHighLevel CRM integrations, lifecycle automation flows, and lead qualification systems
- Produced 10-video direct response scripting systems, Facebook organic content strategies, and full brand style guides for clients
- Built OOPSEO strategy documents, GBP optimization programs, and full-funnel advertising strategies across medical and e-commerce clients
Bridge Point Business & Real Estate Advisors
Chief Marketing Officer
2024
Spring Hill, FL · Hybrid
Served as fractional CMO for a commercial real estate and business advisory firm, leading full marketing strategy, brand positioning, and demand generation.
Denago EV
Chief Marketing Officer
2023 — 2024
St. Petersburg, FL · On-site
Led marketing operations for an electric vehicle manufacturer — overseeing brand, product marketing, and go-to-market strategy across dealer and direct channels.
SUNCOAST CPA GROUP
Marketing Director
2020 — 2023
Spring Hill, FL
Directed marketing strategy and execution for a professional services CPA firm across SEO, paid media, and client acquisition.
Family Fitness Centers
Chief Strategy Officer
2021 — 2022
New Port Richey, FL
Led organizational strategy for a regional fitness center chain, aligning marketing, operations, and growth initiatives.
Rebirth Media Technologies
Founder & CEO
2019 — 2020
Tampa / St. Petersburg, FL
Founded and operated a digital media and technology company serving clients across the Tampa Bay area.
Pure Silver Creative
Marketing Director
2017 — 2019
Tampa / St. Petersburg, FL
Led digital marketing strategy for a creative agency — owning SEO, PPC, email, landing page development, and content strategy across client accounts.
- Mapped brands' services and products to high-volume search queries, building keyword-targeted ad campaigns paired with purpose-built landing pages
- Implemented autoresponders, drip campaigns, and funnel conversion systems across client accounts
- Managed email marketing programs including list building with dynamic segmentation and targeting
Zaniboni Lighting
Marketing Specialist
2015 — 2017
Florida
First marketing role — built foundational skills in content production, web strategy, and email marketing for a specialty lighting manufacturer.
- Doubled website traffic within one year through email marketing campaigns
- Revamped website graphical content and design; shot and edited product videos and photography
- Produced nearly 2,000 individual pieces of content to support the product catalog
Ready to move fast