01
LEAD THE PLAN
Positioning, channel priorities, budgets, creative direction, and a 90-day operating rhythm.
THE OPERATOR BEHIND THE WORK
MARKETING
MEETS SYSTEMS.
I work with owners who can see the revenue opportunity but cannot get a clean answer to a simple question: what happened after we paid for the lead?
CREATIVE · CRM · REVENUE SYSTEMS
WHY I WORK THIS WAY
I have held CMO roles, built campaigns across search, social, video and direct mail, and engineered the CRM and automation behind the handoff. Today I direct funnel-focused web architecture and measurement software at Heroship, contribute to the product team at Deus X Defense, and lead Lesser Media.
That mix matters because a campaign rarely fails in just one place. A call goes unanswered. An estimate gets no second touch. A past customer is never asked back. I start with those operating facts, then set the priorities, bring the right people together and build a scoreboard the owner can use.
I am based in Spring Hill, Florida, and work with established companies here and beyond. If you want an accountable marketing leader who can also build the systems, we should talk.
HOW I WORK / THE SHORT VERSION
SEE HOW I THINK ABOUT GROWTH.
Before adding another campaign, I want to see what happened to the calls, quotes, and customers you already paid to earn. The diagnosis starts there.
SHOW ME YOUR GROWTH BOTTLENECK →THE OPERATOR'S MANDATE / 01
WHAT HAPPENEDBRENNEN LESSER · FRACTIONAL CMO + SYSTEMS ARCHITECT
AFTER WE PAID
FOR THE LEAD?
WHAT I BRING TO THE TABLE
ONE LEADER. THE WHOLE SYSTEM.
02
BUILD THE SYSTEM
CRM architecture, lead routing, agentic workflows, follow-up, and database reactivation.
03
SHOW THE RESULT
Custom KPI systems, campaign tagging, attribution models, source-to-sale reporting, and customer value.
SELECTED ROLES
HEROSHIPChief Systems Architect · Present
Direct web architecture and full-funnel SEO systems, combining programmatic and agentic methods. Build software for marketing attribution, tracking, and performance measurement.
DEUS X DEFENSESenior Agentic Engineer · Present
Part of the product team, contributing to AI- and API-enabled products and solutions through agentic engineering.
LESSER MEDIAFounder & CEO · 2022–Present
BRIDGE POINT / DENAGO EVFormer Chief Marketing Officer