STRATEGY & LEADERSHIP
Positioning, customer economics, budgets, channel priorities, team direction, and a 90-day operating plan.
FRACTIONAL CMO SERVICES + REVENUE SYSTEMS
Most companies do not need another disconnected campaign. They need someone who can decide where to invest, get the team moving, and see whether those decisions create sales. I work with owners and operators to set priorities across media, creative, CRM, follow-up, and retention.
DISCUSS A GROWTH DIAGNOSTIC →
ONE ACCOUNTABLE LEADER
THE PLAN HAS TO SURVIVE CONTACT WITH OPERATIONS.
A great ad can still lose money if the call goes unanswered or the quote sits in someone's inbox. That's why I look at the whole handoff, from first touch through the next purchase. The scoreboard should help your team decide what to do Monday morning.
THE FULL MANDATE
MORE THAN A CHANNEL.
DEMAND GENERATION
Paid search and social, SEO and AI search visibility, direct mail, streaming video, partnerships, and targeted outreach.
CONVERSION & SALES ENABLEMENT
Landing pages, offers, call handling, lead routing, follow-up, proposals, and pipeline hygiene.
LIFECYCLE & CUSTOMER VALUE
Email and SMS, database reactivation, win-back, cross-sell, referrals, retention, and lifetime value.
CREATIVE & BRAND
Messaging, campaign concepts, video, print, content, and proof that help buyers choose you.
REVENUE SYSTEMS
CRM architecture, integrations, responsible AI workflows, campaign tracking, and reporting from spend to sale.
HOW AN ENGAGEMENT WORKS
DIAGNOSE. BUILD. LEAD.
01 / Diagnose
I sit with your team, follow a real lead through the business, and inspect how spend, calls, forms, quotes, and sales are recorded.
02 / Prioritize
We rank the opportunities and lay out a 90-day plan with owners, budget, and early signals to watch.
03 / Operate
Lead weekly execution across your team and specialists. Ship campaigns, improve follow-up, and remove bottlenecks.
04 / Prove & improve
Review qualified pipeline, sales, repeat revenue, and cost by channel. Keep uncertainty visible where attribution is incomplete.
THE FIRST CONVERSATION
WHERE IS REVENUE LEAKING?
Bring your current channels, approximate spend, sales process, and the growth problem you want solved. We will identify the questions a diagnostic needs to answer.
Fractional CMO engagements start at $5,000/month. Media, production, and software are separate.