Pest control, pool & lawn care
For pest control, pool service, and lawn care companies, more leads only help if they land in the right neighborhoods and stay. We track where customers come from, why they renew, and what causes them to leave.
01 / FREE · FIVE-POINT SELF-AUDIT
Check whether acquisition is building profitable neighborhoods and customers who stay.
THE GROWTH PROGRAM
FROM FIRST TOUCH TO A DECISION
01 / ATTRACT
Neighborhood and seasonal content that explains why route density and renewal matter more than raw lead count.
02 / EDUCATE
Share a route-growth scorecard and a simple renewal and win-back example.
03 / CONVERT
Review customer concentration, renewal cohorts, and cancellation reasons with the owner.
THE INDUSTRY PLAYBOOK / A 60-SECOND VIEW
01 / 03
WIN THE NEIGHBORHOOD.
A quick view of the operating path. The self-audit above lets you check it against your own records.
FIND THE REAL BOTTLENECK →A CLEAR PATH FROM QUESTION TO OWNERSHIP
01 / FREE SELF-AUDIT
The Route Growth Scorecard gives you five checks against your own records. Take the first corrective action immediately.
You leave with a scored checklist and a copyable action plan. No email required.
RUN THE AUDIT →02 / FIXED-SCOPE PAID DIAGNOSTIC
Route & Retention Diagnostic: find acquisition, renewal, and churn leaks in the current service area.
Deliverables: a baseline of the current funnel, the three largest verified leaks, an owner-by-owner handoff map, and a prioritized 90-day action plan.
We agree the data access, sample, fixed fee, and delivery date in writing before starting. Target delivery: 10 business days after access is complete.
SCOPE THE DIAGNOSTIC →03 / 90-DAY FRACTIONAL CMO MANDATE
One senior operator leads the roadmap across positioning, media, creative, CRM, sales follow-up, automation, and reporting.
Weekly execution review. Monthly revenue scorecard. Named owners, prioritized experiments, and decisions tied to pipeline and margin.
From $5,000/month. Media spend, production, and software are separate.
DISCUSS THE MANDATE →THE SCOREBOARD
Track booked accounts, route density, acquisition cost, renewal rate, churn, upsell, and lifetime value.
Start with a growth diagnostic of your channels, sales process, customer data, and revenue opportunities.
TALK STRATEGY →