01 / FREE TOOL
START WITH CLARITY.
Revenue Leak Scorecard: model service inquiries, conversion, and first-year customer value.
USE THE SCORECARD →
Recurring services & pest control
For a route-based business, more leads only help if they land in the right neighborhoods and stay. We track where customers come from, why they renew, and what causes them to leave.
THE GROWTH PROGRAM
WHAT WE BUILD.
01
Neighborhood targeting through search, paid media, print, and referrals
02
Seasonal offers and fast quote-to-booking follow-up
03
Renewal, upsell, win-back, and cancellation-prevention journeys
04
Agentic support for routing, triage, and team follow-through
FROM FIRST TOUCH TO A DECISION
THE BUYER JOURNEY.
01 / ATTRACT
Neighborhood and seasonal content that explains why route density and renewal matter more than raw lead count.
02 / EDUCATE
Share a route-growth scorecard and a simple renewal and win-back example.
03 / CONVERT
Review customer concentration, renewal cohorts, and cancellation reasons with the owner.
THE OFFER LADDER
02 / PAID DIAGNOSTIC
FIND THE LEAK.
Route & Retention Diagnostic: find acquisition, renewal, and churn leaks in the current service area.
DISCUSS THE SCOPE →03 / CORE ENGAGEMENT
FRACTIONAL CMO.
Senior growth leadership and revenue systems from $5,000/month. Media, production, and software are scoped separately.
First month: baseline, ownership map, and prioritized fixes.
THE SCOREBOARD
MEASURE WHAT MATTERS.
Track booked accounts, route density, acquisition cost, renewal rate, churn, upsell, and lifetime value.
LET'S FIND THE LEAK.
Start with a growth diagnostic of your channels, sales process, customer data, and revenue opportunities.
TALK STRATEGY →