Manufacturing
Industrial buyers need to know you can meet the spec and deliver reliably. We turn capabilities and past work into useful proof, then keep RFQs moving through a long sales cycle.
01 / FREE · FIVE-POINT SELF-AUDIT
Check whether an engineer or buyer can discover, trust, and act on your technical capability.
THE GROWTH PROGRAM
FROM FIRST TOUCH TO A DECISION
01 / ATTRACT
Application-specific capability content and video that answer a buyer’s first technical questions.
02 / EDUCATE
Share an RFQ readiness checklist and a sample capability-to-proof map with sales and engineering.
03 / CONVERT
Inspect how target accounts discover the company, request quotes, and move through a long buying cycle.
THE INDUSTRY PLAYBOOK / A 60-SECOND VIEW
01 / 03
TECHNICAL DISCOVERY.
A quick view of the operating path. The self-audit above lets you check it against your own records.
FIND THE REAL BOTTLENECK →A CLEAR PATH FROM QUESTION TO OWNERSHIP
01 / FREE SELF-AUDIT
The RFQ Readiness Checklist gives you five checks against your own records. Take the first corrective action immediately.
You leave with a scored checklist and a copyable action plan. No email required.
RUN THE AUDIT →02 / FIXED-SCOPE PAID DIAGNOSTIC
RFQ Pipeline Diagnostic: locate gaps in technical content, response, and opportunity follow-through.
Deliverables: a baseline of the current funnel, the three largest verified leaks, an owner-by-owner handoff map, and a prioritized 90-day action plan.
We agree the data access, sample, fixed fee, and delivery date in writing before starting. Target delivery: 10 business days after access is complete.
SCOPE THE DIAGNOSTIC →03 / 90-DAY FRACTIONAL CMO MANDATE
One senior operator leads the roadmap across positioning, media, creative, CRM, sales follow-up, automation, and reporting.
Weekly execution review. Monthly revenue scorecard. Named owners, prioritized experiments, and decisions tied to pipeline and margin.
From $5,000/month. Media spend, production, and software are separate.
DISCUSS THE MANDATE →THE SCOREBOARD
Connect campaigns to target-account engagement, qualified RFQs, opportunity value, win rate, and sales-cycle length; avoid judging long-cycle programs by last click alone.
Start with a growth diagnostic of your channels, sales process, customer data, and revenue opportunities.
TALK STRATEGY →