FREE / PRIVATE / INDUSTRY LENS
REVENUE LEAK
SCORECARD.
See how a lead moves from inquiry to sale. Then test one change in your response rate. Use your own numbers; nothing entered here is sent or saved.
ILLUSTRATIVE MATH · GROSS SALES, NOT PROFIT · NO FORECAST OR GUARANTEE
YOUR INPUTS.
Use booked estimates as qualified opportunities. Compare against sold jobs in your CRM.
CURRENT MONTHLY MODEL
$63,000
IF CONTACT RATE RISES 10 POINTS
+$9,000 / month
At 80% contact, with qualification, close rate, and sale value held constant. This isolates one operating lever; it does not predict actual results.
THE NEXT STEP
FIND THE REAL LEAK.
The scorecard shows where to ask questions. A paid call-to-close diagnostic examines actual channel, CRM, and sales data and produces a prioritized 90-day plan. Fractional CMO leadership starts at $5,000/month; media, production, and software are separate.
DISCUSS A DIAGNOSTIC →