The moment a Dallas business gets serious about growth, the absence of marketing leadership becomes expensive. Money goes out, activity happens, and results are impossible to attribute. A full-time CMO could take the wheel, but the total comp and the long recruiting cycle put that out of reach for a lot of otherwise-ready companies.
A fractional CMO is built for exactly this situation. You get executive-level marketing ownership — strategy, budget, hiring, and results — without the full-time salary or the six-month search. For a growing Dallas, Texas business, it means senior leadership in weeks, not quarters, at a cost that fits your stage.
As your fractional CMO, Brennen Lesser takes ownership of the entire marketing function. It starts with positioning and messaging — getting clear on who you serve and why Dallas buyers should choose you. From there it moves into demand generation, analytics and attribution, and building the team: hiring the right marketers, choosing the right tools, and writing the SOPs that keep the machine running.
A clear go-to-market for the Dallas market and beyond — messaging your whole team can repeat.
Channels and campaigns that produce pipeline, measured to revenue instead of clicks.
The right hires, tools, and SOPs — a marketing department that runs itself.
Honest reporting that ties every dollar of spend back to pipeline and closed revenue.
A marketing budget allocated by someone accountable for the return on it.
Marketing that sales trusts and the board understands — one shared number.
You are ready when the problem is clearly leadership rather than labor. Growth has stalled, the budget is a black box, the team has no strategist above it, or a fundraise is forcing the question. When a Dallas company recognizes one of these, a fractional CMO delivers the ownership it is missing — fast.
Weeks 1–2: understand your funnel, goals, data, and the gaps holding Dallas growth back — talk to sales, customers, and the numbers.
Weeks 2–4: lock positioning, choose the channels that fit your motion, and build a 90-day roadmap tied to revenue targets.
Weeks 4–8: install the systems, make or manage the hires, launch the channels, and start producing measurable pipeline.
Weeks 8–12 and on: attribution to revenue, cut what is not working, and double down on what is — then keep compounding.
A full-time CMO owns your marketing but costs like it — $250,000-plus and a hire you cannot afford to botch. An agency will execute all day but will never set your strategy or take your number. A fractional CMO gives a Dallas company the missing middle: real ownership and senior judgment, part-time, at a price that fits.
How much does a fractional CMO cost? Engagements are billed as a flat monthly retainer — no equity, no long-term lock-in, and no surprise invoices. The retainer is scoped to how much leadership you need, and as a rule of thumb runs about 30–50% of what a full-time CMO would cost in total compensation. For most Dallas, Texas companies that means senior marketing leadership that pays for itself in pipeline.
Brennen leads marketing the way an owner would, because he has been one. He sets the strategy, builds the team, and stays on the hook for results — so Dallas companies get real accountability, not advice from the sidelines. When the engagement winds down, the systems and the team remain.
Brennen turned scattered marketing activity into an accountable growth engine we still run today.
Client, B2B SaaS — CEO
A fractional CMO is an experienced chief marketing officer who leads your marketing on a part-time, ongoing basis instead of as a full-time employee. You get executive-level strategy, team leadership, and accountability for growth — at a fraction of the cost of a full-time hire, and without the long recruiting cycle or equity package.
Yes. Brennen Lesser works with Dallas, Texas companies as a fractional CMO — both remotely and on-site as the engagement requires. That includes founder-led startups, funded scale-ups, SaaS businesses, professional-services firms, and established B2B companies across the Dallas metro.
Most fractional CMO engagements run at roughly 30–50% of a full-time CMO salary, billed as a flat monthly retainer with no equity and no long-term contract. The exact number depends on scope and how many days a month you need. For most Dallas companies that is a meaningful saving versus a full-time executive who would command $250,000 or more in total compensation.
An agency executes tactics — ads, content, email — usually against a brief you provide. A fractional CMO sits a level above that: they set the strategy, decide which channels to invest in, hire and manage the people (or agencies) who execute, and own the results. Think of it as renting a marketing leader, not renting a marketing vendor.
If you have the budget, the workload, and the revenue to support a $250k+ executive full-time, hire one. If you need senior marketing leadership now but can’t yet justify that cost — or you want to de-risk the decision before committing — a fractional CMO gives you the same caliber of leadership scaled to your stage, and can help you hire your eventual full-time CMO when the time comes.
Most Dallas engagements ramp in about two weeks. You skip the four-to-six-month executive search entirely — after a short discovery period, Brennen is embedded in your business, auditing the funnel and shipping a strategy while a full-time search would still be scheduling first-round interviews.
Typically seed-to-Series-B startups, SaaS companies, and growing B2B firms in Dallas, Texas doing roughly $1M–$50M in revenue — companies large enough to need real marketing leadership but not yet large enough to justify a full-time CMO on payroll.
Clear positioning your whole team can articulate, a demand-generation engine measured to pipeline and revenue, honest attribution so you stop wasting spend, and a marketing team and set of systems that keep producing after the engagement scales down. The goal is a self-sustaining function, not dependence on a consultant.
Both. Brennen works with Dallas, Texas teams remotely day-to-day and comes on-site for kickoffs, planning sessions, and key moments where being in the room matters. Modern marketing leadership doesn’t require a desk in your office five days a week.